Market Exploration USA: Cybersecurity and Digital Technologies

Focus of the Trip
This business delegation targets companies with a presence in North Rhine-Westphalia that operate in the fields of cybersecurity, ICT, blockchain, data protection, digital technologies, and related topics.

• Explore the market potential and industry trends the U.S. has to offer your business.
• Gain first-hand insights into how to successfully enter the U.S. market, understand the regulatory landscape, define sales and business conditions, and learn about funding opportunities at the federal, state, and local levels.
• Learn about the technologies, innovation methods, and processes used in the U.S. through on-site company visits.
• Exchange practical experiences with local German businesses on topics such as market strategies, certification requirements, and distribution.
• Network with relevant stakeholders, clusters, and business networks during get-togethers, receptions, and working lunches.

Target Group
Employees of NRW-based companies working in management, area sales, distribution, production, business development, or innovation management.

Target Regions: New York and Boston
The ICT and innovation sectors are among the most important industries in the northeastern United States, with New York as a key hub. Over 60,000 professionals work in cybersecurity in New York alone, and more than 300 companies are dedicated specifically to this field. As the world’s second-largest tech ecosystem, New York City is home to over 25,000 tech-driven startups as well as more than 100 accelerators and incubators.

Recent investments and the continued shift toward sustainable technologies underscore New York City’s role as a leading tech hub and demonstrate the city’s growing influence across a range of technology sectors worldwide.

Boston is home to world-class institutions such as the Massachusetts Institute of Technology (MIT) and the Fraunhofer USA Center for Manufacturing Innovation, both of which are engaged in ongoing cybersecurity research in cooperation with international partners.

The region benefits from a dense concentration of professionals in science, technology, engineering, and mathematics (STEM), with an expected increase of up to 700,000 jobs by the end of the decade, supported by government-funded initiatives.

Both cities are defined by their diverse resources, strong investment activity, and powerful networks of professionals, innovation leaders, and institutions.

Organization and Costs
The participation fee for the U.S. business delegation is €1,150.00 per person (plus VAT) for the professional program. Discounts for multiple participants from the same company are not available. A minimum of 10 participants is required for the trip to take place.

Travel, accommodation, and meal expenses must be covered by the participants themselves. Arrival and departure are self-organized. Transfers during the program will be conducted as a group using local and long-distance public transportation. Necessary tickets must be purchased individually on-site. Contact persons are available to support participants with planning and can offer advice on potential flight options.

After registration, participants will receive hotel recommendations. A virtual pre-departure meeting will be held to discuss the program content and address individual questions.

Due to limited capacity, NRW.Global Business reserves the right to select participants based on registration time, industry relevance, and specific interests.

Please refer to the current travel and safety information from the Federal Foreign Office regarding the United States. Also, be sure to comply with U.S. entry requirements, including the ESTA application or visa regulations.

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